'100 Chair' collection28. May2012
Marni, the Italian fashion house designer is entering the furniture business with a line of chairs. But contrary of what you expect to see from a fashion house in the funiture area, let's say plush chaise lounges upholstered with its signature prints, Marni hired ex-prisoners to cover geometric metal seats in colorful hand-woven plastic netting.
The 100-chair collection was designed and created for 2012 Salone del Mobile in Milan. The company hired a group of former Colombian prison inmates to produce the chairs with them and in the same time aiming of helping them readjust to social and working life. The resulting chairs will be used by Marni as props when it will photograph its employees in Milan for a photo exhibit by filmmaker Francesco Jodice. Also the chairs will be sent in its offices and stores around the world.
Some of the chairs will be sold only at the Marni boutique in Milan for the cost of around €300 and the resulting income will be donated to the institute ICAM of Milan.