'Discover the Full Story" museum campaign22. Apr2013
Created by Saatchi&Saatchi division from Russia, 'Discover the Full Story' tag line accompany the campaign initiated by the Schusev State Russian Architecture Museum from Moscow about the historic architectural values of Russia.
In each poster there is an iconic historical building, Saint Basil's Cathedral, the Moscow State University or Bolshoi Theatre, represented as they are only the top of a much larger building which extends deep into the ground. The imaginary underground parts of the building become more and more ornamental and elaborate hinting that the history of each building is more than it is visible everyday.
Graphics by Yuri Polonski, former Art Director now Senior Creative @ saatchi&Saatchi Russia.
via Visual News