AIRBERG seating furniture08. Apr2013
Airberg is an innovative piece of furniture that breaks with conventions. Made for Offect, 'Airberg' is the result of the work of Jean Marie Massaud with Offecct Lab, a strategic initiative meant to concentrate Offecct’s efforts for developing new solutions and new products.
"Offecct is prominent in offering the market a strong and varied product selection. This means that with Airberg I could take a step further and break with conventions and question existing norms of what a piece of seating furniture usually looks like..." - Jean-Marie Massaud---
Airberg was inspired from iceberg shapes. The form of Airberg is a combination of a comfortable, welcoming piece of seating furniture with an iceberg filled with vacuum. The furniture’s abstract form is light in its expression and Airberg is contemporary both in its design and in the technique used.Airberg consists of a structural case which gives the impression of being filled with a vacuum, but is in reality filled with a flexible padding material[...]
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[...]The unique craftsmanship used in the production of Airberg makes it possible to create a deconstructed piece of furniture that is more defined in its asymmetry. Jean-Marie Massaud has created a piece of furniture that is comfortable, sustainable and competent, making it highly contemporary." - Offect---
"Airberg is not ready for production yet, but should be seen as a result of an ongoing R&D-process where Offecct and Jean-Marie Massaud dared to develop a piece of seating furniture for the meeting places of the future." - Offect 
Sketches of the Airberg shapes which resembles icebergs on the ocean.---
"Jean-Marie Massaud was born in 1966 and graduated from the ENSCI in 1990. In 2000 he founded Studio Massaud. His design is based on a well-developed design philosophy. From industrial design to architecture and technological innovation; he is a man of change. He prefers questioning the existing, in order to achieve progress and eventually propose answers to contemporary problems. Massaud’s designs are characterized by an understanding of the surrounding world and create designs through a holistic approach that captures the zeitgeist in an interesting way. Massaud has been named Designer of the Year several times and has worked with companies such as Cacharel, Lancôme and Renault. For Offecct Massaud has designed the very successful series Bond and the sofa system Easy Block" - via Scandinaviandesign---
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