EDVARD mirror and more...17. Jan2014
Though EDVARD looks like a mirror and really is a mirror, when you start to play with it it becomes an object with versatile possibilities. Ii can become a coffee table, a hanger, a wall mirror or a floor mirror. It Especially when it’s fixed to the wall, EDVARD looks like a sort of megaphone that makes the wall scream for attention. Hence the name EDVARD, after the norwegian artist Edvard Munch, the man behind the famous painting The Scream
EDVARD concept comes in two sizes: large version D70cm and small version
D30cm. The conical structure is built in reinforced aluminum coated in several
colors: from sober black or white to yellow, soft green and deep blue.
Once tilted on its side, the LARGER VERSION of this conical mirror stands stably
inclined on the floor in the middle of a room; seeming to defy the law of gravity.
At first glance, the onlooker gaze is directed downwards, feeling ready to step right
into the mirror, as being sucked through a funnel into a surrealistic landscape.
Despite this unusual inclined position, its large proportions and angles have been
calculated to offer a functional, comfortable and complete reflection.
Switched horizontally on the floor, the larger mirror becomes an occasional low
table furniture. Starting from a simple geometrical shape, this truncated conical mirror allows
different positions for different kind of functions. Thanks to this shape, this mirror
concept integrates interiors in many ways: the object fits perfectly on the wall but
can also be placed on its side or rest on its base. Depending on its position, it gives
an unusual way of looking at mirrors and at its reflections; versatile perspectives as
complementary visions of architecture
Just like the large version mirror, the SMALL MODEL has both a practical and
surprising side. Functions and applications change altering the 3 mirror’s positions:
inclined on its side on a table, laying horizontally on a sideboard or fixed on a wall.
Placed inclined on its side, the small conical object fits stably on a room desk as a
nomad make-up mirror.
Installing on horizontal position, the mirror becomes a small podium that gives
extra interpretation to favorite objects. Its offers an exhibition support that doubles
and magnifies personal items of emotional value.
A nomad versatile complicit mirror object that jump from function to function, from
reflection to reflection
Jean-François D'or runs Loudordesign Studio where designs simple and unpretentious objects without ostentation: user-friendly design with a refined and poetic undercurrent. He was elected "Belgian Designer of the Year" in 2013.
"Jean-François D’Or is graduated in industrial design at ENSAV La Cambre Brussels in 1998 since which time he has built up solid and varied experience. Following a project in New York lasting several months, he was taken on by Light brand where he worked closely with established and demanding designers such as Maarten Van Severen and Hans De Pelsmacker. In 2003, he set up his own industrial design studio.
His approach takes account of company imperatives as well as user needs and is tempered by the desire to reach a market; his products set out to enrich our environment. Exploring numerous materials, Jean-François D’Or brings out their beauty without ostentation. His simple, unpretentious, logical objects appeal as much on for their evident, clearly perceptible design as well as their discrete poetry."
text by Denis Laurent
Loudordesign studio is an industrial design agency that focuses on duality and complementarity of creative and pragmatical solutions. We work for industries from conceptual idea to production via methodological development. This global process applies to all consumer goods produced by industries. Product design strategy : Analysis - Innovation - Synthesis - Conception - Development - Production.
D30cm. The conical structure is built in reinforced aluminum coated in several
colors: from sober black or white to yellow, soft green and deep blue.
Once tilted on its side, the LARGER VERSION of this conical mirror stands stablyinclined on the floor in the middle of a room; seeming to defy the law of gravity.
At first glance, the onlooker gaze is directed downwards, feeling ready to step right
into the mirror, as being sucked through a funnel into a surrealistic landscape.
Despite this unusual inclined position, its large proportions and angles have been
calculated to offer a functional, comfortable and complete reflection.
Switched horizontally on the floor, the larger mirror becomes an occasional low
table furniture. Starting from a simple geometrical shape, this truncated conical mirror allows
different positions for different kind of functions. Thanks to this shape, this mirror
concept integrates interiors in many ways: the object fits perfectly on the wall but
can also be placed on its side or rest on its base. Depending on its position, it gives
an unusual way of looking at mirrors and at its reflections; versatile perspectives as
complementary visions of architecture
Just like the large version mirror, the SMALL MODEL has both a practical andsurprising side. Functions and applications change altering the 3 mirror’s positions:
inclined on its side on a table, laying horizontally on a sideboard or fixed on a wall.
Placed inclined on its side, the small conical object fits stably on a room desk as a
nomad make-up mirror.
Installing on horizontal position, the mirror becomes a small podium that gives
extra interpretation to favorite objects. Its offers an exhibition support that doubles
and magnifies personal items of emotional value.
A nomad versatile complicit mirror object that jump from function to function, from
reflection to reflection
Jean-François D'or runs Loudordesign Studio where designs simple and unpretentious objects without ostentation: user-friendly design with a refined and poetic undercurrent. He was elected "Belgian Designer of the Year" in 2013."Jean-François D’Or is graduated in industrial design at ENSAV La Cambre Brussels in 1998 since which time he has built up solid and varied experience. Following a project in New York lasting several months, he was taken on by Light brand where he worked closely with established and demanding designers such as Maarten Van Severen and Hans De Pelsmacker. In 2003, he set up his own industrial design studio.
His approach takes account of company imperatives as well as user needs and is tempered by the desire to reach a market; his products set out to enrich our environment. Exploring numerous materials, Jean-François D’Or brings out their beauty without ostentation. His simple, unpretentious, logical objects appeal as much on for their evident, clearly perceptible design as well as their discrete poetry."
text by Denis Laurent
Loudordesign studio is an industrial design agency that focuses on duality and complementarity of creative and pragmatical solutions. We work for industries from conceptual idea to production via methodological development. This global process applies to all consumer goods produced by industries. Product design strategy : Analysis - Innovation - Synthesis - Conception - Development - Production.
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