UGLY FRUITS08. Oct2013
The idea of Ugly Fruits came to Mirim Seo "from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored."
The problem is that these fruits are still fresh so they are still edible.
"I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!" says Mirim Seo.
Art direction by Kelly Holohan