QUOTE OF THE DAY: "I don't design clothes, I design dreams."
Ralph Lauren

Villa Welpeloo28. Jul2011

The partners of 2012 Architecten in Rotterdam, The Netherlands, are making surplus superfluous, reusing everything from I-beams, wood floors, car tires, washing machines, stainless steel sinks and even windmill blades as building materials in their creations. 2012 Architecten’s work suggests not only a new kind of aesthetic and functionality in sustainable architecture, but also a new approach to design. They call this approach “recyclicity” or “superuse”.

The villa has its structure made out of steel profiles that previously formed a machine for textile production, an industry once very important in the region. Only one of these machines gave enough steel to construct the whole villa. The exterior was built with wood from TKF, a factory which produces cables which has large numbers of redundant cable reels, too damaged for further original use. The wooden core of these reels is generally undamaged and all of a standard size. These slats, normally used for particleboard or for burning, were collected from a thousand reels and provided enough material for constructing facade.

“Reused materials account for 60 percent of the structure... And that goes up to as much as 90 percent when it comes to the interior. The benefit of "recyclicity" is a greatly reduced construction carbon footprint, due to material recycling and lower transportation costs... but it’s also a way to reach a very high level of lively aesthetics.” - 2012 Architecten

more about the material cycles can be found on the Superuse site. 
Also, you can watch a documentary movie about 2012 Architecten "
recyclicity" here.   

Photos by Allard van der Hoek
via Cubeme 

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