swART @ Milan Design Week 201410. Apr2014
swART is an italian online shop born from the passion for the self production and from the desire to bring out the quality of the independent italian design. This year at Milan Design Week swART is promoter of italian independent design.
Fuorisalone 2014 (Milan Design Week) represents an important opportunity to showcase some of its products, result of a constant and careful selection of art, but also a lot of news. To display all products in a meaningful way, swART set up different areas with different themes. All set-ups were displayed within the Independent hub.
Independent Hub is the demonstration of the possibility to network in the world of independent italian design. It’s a cross-cutting collaboration, a hub of ideas, a focus of creativity which links the e-shop Swart, MID studio – Manifattura italiana Design – and many emerging designers. It is the testimony of knowledge, trust and cooperation that has developed during its first year of activities between the independent design shop and independent italian designers.
swART's products born from the Call4ideas were promoted among the designers of its network in a special area called 'to relax corner'. The products, with complementary functions and common materials, finishes and colors have been designed and made by 7 different designers and developed an experimental comparison of collective and coordinated by SwART.Characterized by small size or easily assembled / disassembled, they want to adapt to the new requirements of mobility and dynamism for a corner dedicated to recreation and rest for an easily transport.
Designers are: Zanocchi&Starke, Desart casa, Esigenza Creativa, Laura Dal Molin, Studiooxi, Layla Medhi Pour, Francesca Antoniotti.
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42 by Francesca Antoniotti---
Sophie by Layla Medhi---
Frida by Zanocchi - Starke--- Also swART introduces single products by creating three thematic settings. They are populated exclusively with furniture made by 25 independent designers. The purpose of these set-ups is that putting products in the environment for which these were designed will allow us to understand and appreciate the products in their totality through the experience of their use.
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Faslamp by Andro DesignA new category of lamp: the mistreatable lamp! Its unique structure made up of cable-ties, makes Faslamp extremely elastic. The light of the bulb passing through the interweaving of cable ties creates a leasing effect of light and shadow.
The sheet of plexiglass placed on the upper surface allows to use Faslamp Ipercube as a table. The bulb protected from water allowing even external use of the lamp.
In 2011 one creative designer and a business consultant pulled together their ideas, efforts and personalities, to create Andro Design. The fundamental aspect of Andro Design projects is functionality. Design for them is nothing more and nothing less than creating objects to obtain the best combination of usability and aesthetics, form and function.
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Sella/Sellino stool and high chair by BIBIStructure simplicity, attractive design, functionality, are stool peculiar characteristics.
Seat shape recalls the one of bicycle saddle from which derives its name.
Small size, limited number of components, easing in assembly, are optimal features to facilitate its use.
The structure made of birch plywood and with a thickness of 2.2 cm, with interlocking elements, allows to achieve object best strength and lightness.
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Brasilia table by Fabrizio Demma (fda)The furniture presented could be defined as the key objects of the domestic setting:
the table Brasilia, the bookcase Volume 3, the lamp with shelves BonJour and the
small armchair aMA.
These objects have been produced with G&G Interni from Sant’Ilario d’Enza (Reggio
Emilia) and Modulo Legno from Salerno. For the production of BonJour and amA,
Fabrizio Demma has collaborated with the ceramic designer Mariella Siano – MARSIA
Studio Ceramiche.
fdA – fabrizio demma atelier is a studio of self-produced handcrafted design born
in 2012. fdA offers projects that employ local labour and materials with the aim of
shor tening the distance among design, handcrafted work and final user.
The main idea of the Atelier is that of promoting the interaction between the creativity
and the identity of a place. Thus, design is the result of a close link between project
and handmade act through a simple technology, with par ticular attention to form and
details.
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Rever-So, Rever-Sa chairs by HarvestRever-So and Rever-Sa are stools as symmetrical and reversible steel origami, created for an informal sitting. Geometry and symmetry guarantee their full reversibility.
She-Lib by HarvestSHE-LIB is bookshelf/light/room-partition. Its main features are: a single strand of
high strength nylon of more than 100 m capture the objects; the strands come from
blades of light; four carters are connected to the frame by strongly magnets; the steel
frame contains and hides the luminaires.
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B-chair, B-table and B-chair by Matteo Dallagiacoma for BsideA stackable stool, a table with removable legs, and a dinner armchair are B-Stool,
B-Table, B-Chair, made of ash hardwood. Strong clean and simple at the same time,
they own par ticularly valuable technical solutions in the connections of the different
elements as dovetails and tenon-mor tise rigorously handmade. During International
Furniture Fair in Milan the collection increases with other products that are going to
underline Bside’s features that define its language through the sharp and functional
simplification of the shapes. The design, as well as the technical solutions and the
manufacturing, are developed by Bside in a view of small series self-production.
The process management and the raw materials involved protect the environments
and offer a sustainable solution of the production.
The creative workshop Bside is a melting pot space where are converging
architectural, interior and product design. This was born in 2010, from Matteo
Dallagiacoma’s will of giving space to the experimentation of shapes and concepts
drew from independent and personal approach to the project. In 2013 he presented
his new collection. This is the result of the par tnership with a craftsman, with whom
he experiments the connections between the traditional hardwood manufacturing
technics, and the shapes of the contemporary design.
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Fantasia desk lamp by MID (Manifattura Italiana Design---
Ludovica lamp by Zanocchi - StarkeZanocchi&Starke propose three products that represent their idea of design.
Minimal and at the same time playful, Duas Faces is a fully removable fruit bowl,
consisting of two elements of Plexiglass and four plates of interchangeable wood.
Ludovica is a per fect light for those who love to read and maintain in order their books
with style. It consists of two independent par ts: a painted aluminum frame and an
extractable luminous element in opaque white plastic.
Wall Ride is a skate wall hanger made by a single sheet of steel. It is able to host
a long board or a cruiser board and and at the same time anything else used in
everyday life.
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Carolina Starke (Brazil) and Andrea Zanocchi (Italy), after independent work experiencein architecture and design between Italy and Brazil, star ted their collaboration in 2013.
The daily interaction between people and product is the star ting point of all their
works. “Not simply creating objects to be used, but also able to let people happy
having them around”.
--- Other single products are put togheter to create three thematic settings – made exclusively with furniture made by 25 independent designers – that allow us to understand and appreciate the products in their totality through the experience of their use.
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Swart - having lunch.---
Swart - kids area---
Swart - living area---
Among the news also are the prototypes of the winning projects of the competition under 35 'Design Suite - ideas to fix' launched last fall with Caplavur. Winners were Sakura with a pendant lamp made of wood and Quattrotto, multifunction hanging in colored steel and wood, by Matteo and Simone Congiu.Photos by Paolo Oggero
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SAKURA, pendant lamp made of wood, by Lorenzo Serra, Paul Graziolino Nadia Battaglio.---
Quattrotto, multifunction hanging in colored steel and wood, by Matteo and SimoneCongiu
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